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Crafting well-structured briefs is key to maximizing your influencer marketing campaigns. A good brief equips influencers with the details and resources they need to represent your brand effectively, without being overly restrictive.

a b "Social media endorsements: being transparent with your followers". GOV.UK . Retrieved 2020-12-01. To gain clarity on your niche, reflect on your passions, the content you most enjoy consuming and that you’d like to create yourself, the successful influencers you already follow, the kinds of social media users that follow these influencers, the social media channels they use, and the kinds of products you love to use and would like to promote to others. Disclosures 101 for Social Media Influencers" (PDF). Federal Trade Commission. November 2019 . Retrieved 2020-11-30. Some social media influencers have large, broad audiences spanning across several demographics. Others boast smaller but more targeted and engaged communities.Chae, Jiyoung (2018-04-03). "Explaining Females' Envy Toward Social Media Influencers". Media Psychology. 21 (2): 246–262. doi: 10.1080/15213269.2017.1328312. ISSN 1521-3269. S2CID 149094801. It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. Tech/Software Higher Education Retail Healthcare Nonprofit Agency Government Travel & Hospitality All Industries

Spangler, Todd (14 February 2017). "YouTube Cancels PewDiePie Show, Pulls Channel From Ad Program After His 'Death to All Jews' Stunt".Corporate Communications Culture Strategies Customer Experience Digital Transformation What's Next All Marketing Insights

The nature of influence is changing. Micro-influencers are becoming more common and more famous. Some have risen from virtual obscurity to being nearly as well known as traditional celebrities. This is particularly the case for Generation Z, who spend more time on the internet than watching television or going to sports or movies. The newest influencer-type to gain recognition is the nano-influencer. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field. You can think of nano-influencers as being the proverbial big fish in a small pond. Let’s take a closer look at these parameters and more so you can get a better idea of what it is you’re paying for. 1. Social Media Platform Marketers and brands clearly believe in the effectiveness of influencer marketing, and this has led to an explosion of new content created over the last year. 90% of our survey respondents believe influencer marketing to be an effective form of ma rketing. This statistic has stayed relatively static since 2017, and the signs are clear that this positivity towards influencer marketing will continue into the future. While many brands would consider nano-influencers as being inconsequential, they can be of extreme importance to firms who make highly specialized and niche products.Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important. [24] B2B influencers