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a b "The web firm that wants to stop you getting 'cancelled' ". BBC News. March 26, 2023 . Retrieved March 27, 2023.

As years passed by, Rumble grew exponentially as small creators continued to be pushed aside by incumbent platforms; however, the recent rise of ‘cancel culture’ and subjective control over information flow has created an accelerated need for platforms like Rumble who support diverse opinions, authentic expression, and the need for open dialogue. As a result, Rumble grew exponentially from 1.6 million average monthly active users in Q3 2020 to a record 36 million average monthly active users in Q3 2021.Rumble terms and conditions". Rumble. Archived from the original on March 27, 2021 . Retrieved March 29, 2021. Newman, Kevin (February 19, 2022). "Investigating Canadian YouTube rival Rumble and its growing popularity among the world's far right". CTVNews. Coster, Helen (December 14, 2021). "Trump's social media venture partners with Canada's Rumble Inc". Reuters . Retrieved September 4, 2022. Sarasota's County welcomes Rumble". EDC Sarasota County. November 12, 2021 . Retrieved March 29, 2022.

Rumble Sets New Monthly Active User Record in August Citing Growth Among 'Gen Z' Users" (Press release). September 7, 2022.Fuchs, Hailey (March 24, 2022). "Russia state media turn to Rumble to get out their word". POLITICO . Retrieved September 4, 2022. Forced off mainstream platforms, a number of radio shows associated with Russian state-run media have found a welcome home on Rumble, the video-sharing platform favored by conservatives and the far right. Rumble is an online video platform, web hosting and cloud services business [2] [3] headquartered in Toronto, Ontario, with its U.S. headquarters in Longboat Key, Florida. [4] [5] It was founded in October 2013 by Chris Pavlovski, a Canadian technology entrepreneur. [6] The cloud services business hosts Truth Social, and the video platform is popular among American right and far-right users. [7] The platform has been described as " alt-tech". [5] History [ edit ] That deep engagement – allied with anti-mainstream media narrative – provides fertile conditions for monetisation in multiple ways – ads, donations, merchandise, events and festivals – as seen in Russell Brand’s case.” In August 2022, Rumble announced plans to provide an online advertising platform known as Rumble Ads, with Truth Social as its first publisher. [22] [23] Rumble became a publicly traded company in September 2022, trading on NASDAQ, after merging with a special-purpose acquisition company. [24]

Rumble acquires Locals to help build a bigger creator economy". Yahoo News . Retrieved October 26, 2021. Harwell, Drew (August 12, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo' ". The Washington Post . Retrieved August 12, 2021.

Politics trumps business in Truth Social's war on Big Tech". Reuters . Retrieved September 4, 2022. Nic Newman, of the Reuters Institute for the Study of Journalism at Oxford University, said: “The specific gap that Rumble fills has been a growth business fuelled by Covid vaccine conspiracies and misinformation. It is no coincidence that the big growth in the user base came between 2020 and 2021. Coster, Helen (August 23, 2022). "Truth Social to join Rumble's advertising platform". Reuters . Retrieved September 5, 2022. Robertson, Adi (August 2, 2022). "Rumble's antitrust lawsuit against Google can proceed, says judge". The Verge . Retrieved August 29, 2022.

Watts, Marina (October 26, 2020). "What Is Rumble? The YouTube Alternative 'Where Conservative Views Won't Be Discriminated Against' ". Newsweek . Retrieved January 9, 2021. Morrison, Sara (March 16, 2022). "The free speech search engine that never was". Vox . Retrieved March 19, 2022. Some see it as the only safe place for users to share controversial views from individuals who may feel marginalised or left behind by the big tech firms. Users do not need to search far on the app to come across election deniers and QAnon content. Rumble has built its own cloud service infrastructure and video streaming capacity. [10] Users and content [ edit ] O'Kane, Josh (January 13, 2021). "Toronto video-hosting startup Rumble Inc. sues Google over search result". The Globe And Mail . Retrieved January 14, 2021.

We are Rumble

a b c Parker, Bryan C. (January 15, 2021). "The next Parler: I tried four apps attracting right-wing users". SFGate . Retrieved January 16, 2021. Wilson, Cam (August 29, 2022). "How Rumble became the world's most popular video app". Crikey . Retrieved September 5, 2022.